The fashion-tech color guide

Your personal color guide for smarter online shopping.

Create a free color profile from one photo, then use it to check which clothing colors are likely to work best for you — or anyone you shop for — before you buy online.

Free to start · Full-body photo recommended · Built for online shopping

A sample palette

Works with Kohl's · Ralph Lauren · Amazon, and more

A shopper comparing terracotta and ivory blouses beside her laptop

The problem

Online shopping makes color harder than it should be.

“Is this color right for me?”

Screens lie. Lighting lies. You order anyway.

“Will it work with my closet?”

You can't picture it next to what you own.

“Should I buy this colorway?”

Multiple options, no clear way to choose.

How it works

Three steps. One thoughtful color guide.

  1. 01

    Create your color profile

    Share your first name and one full-body photo. We do the rest.

  2. 02

    Get your personal palette

    Receive a curated palette with your undertone, depth, and contrast.

  3. 03

    Check clothes before buying

    Paste any product URL and we'll score the colorways against your palette.

What you get

A friend in your corner, every time you check out.

Buy fewer wrong colors

Stop guessing at swatches on a backlit screen.

Build a more consistent closet

Pieces that play well together, season after season.

Compare product colorways

See which option in a drop best suits your palette.

Shop with more confidence

Replace doubt with a quick, useful second opinion.

Shop for the people you love, too

Create separate profiles for family and friends.

After your profile

Paste a link. Get an honest second opinion.

Once your profile is ready, drop any ecommerce product URL into your dashboard. You'll see a color-match score, the strongest available colorway, and short styling guidance — saved alongside every other product you've checked.

Product Color Fit

Linen Camp Collar Shirt

Uniqlo

82
BUY

Best colorway: Sage Mist

An honest note

Color analysis from one photo is an informed styling estimate, not an absolute rule.

Lighting, filters, makeup, camera exposure, and background can affect the result. Use your profile as a practical shopping guide and refine it over time.